Capabilities
Our capabilities help brands pursue a variety of opportunities and tackle a diverse set of challenges, while being flexible and adaptable in response to changing market conditions and brand needs.
Business Strategy
We work with clients to establish and define their goals and objectives. This encompasses not only media, but their entire marketing mix. Media buys are developed to deliver business outcomes.
Driving Awareness And Acquisition
Marrying empirical data, internal historical data and extensive marketplace knowledge enables the team to deliver awareness and acquisition efficiently and to improve results throughout each campaign.
Consumer Insights & Analytics
Tap into information about high value audiences to plan media that will resonate with the key target audience
Marketing Consultation
Provide regular guidance and expertise to clients on marketplace fluctuations, including opportunities and risks and where and when to test.
Multicultural
As part of Mediabrands and IPG, we are committed to the mission to create a more equitable industry. We take part in the Equity Upfront and have extensive experience driving results via media and events.
Negotiation & Investment
ID Media's best practice is to secure the highest quality inventory at the best price. This is done with a combination of longstanding partner relationships, aggressive negotiation, and creative solutions to drive the most successful buys.
Media Buying & Activation
Each media buy is customized with the goal to reach a target audience and deliver a marketing message in the most cost-effective and efficient way possible.
Collaboration
Working as part of an Interagency team is critical to our success for many clients. We have a strong history working seamlessly with sister agencies within IPG, as well as agencies that are not part of our parent company. We understand the value of working as part of our clients’ 360 degree marketing team rather than in a silo.
Sector Industry
Our goal is to help connect brands and consumers to what matters most to them. Achieving these results means that our expertise must extend past media. We understand the importance of deeply understanding our clients’ business and the complexities, and potential government regulations, of each industry.
Food Delivery
Auto
Beauty
Consumer Products
Education
Energy
Entertainment
Finance
Gas/Oil
Healthcare
Home Security
Medical Technology
Pharma
QSR
Travel
Toy