Gaye Sussman, President
Gaye is a uniquely qualified media professional whose experience is as comprehensive as it is diverse. Her expertise in media research, planning, and buying cuts across every medium and spans both general advertising and direct marketing media.



Since being named President of ID Media in January 2002, Gaye has helped structure powerfully successful media programs for some of the world's best companies, including American Express, Broadview Security (formerly Brink’s Home Security), and Verizon, among others.

Gaye was hired as Media Director of Draft in 1989. While there she focused on incorporating general advertising media principles into Draft's direct response media efforts. Prior to joining Draft, Gaye was Senior Vice President, Group Media Director at Bates, responsible for consumer, business-to-business, and packaged goods accounts such as Kraft Foods, Coors Beer, DHL and Prudential Insurance. Gaye also supervised media for Bates’ African American agency subsidiary, Jamison & Leary.

Gaye currently serves as chairman of BPA Worldwide. She is also a member of the AAAA’s Media Policy Committee. Peter Black, BPA’s SVP of Business Development says, “Gaye Sussman has experience in a lot of different areas, including digital. She represents the industry in a very broad sense.” Gaye holds a bachelor’s degree in psychology from Hunter College. She is a native New Yorker and lives in midtown Manhattan.